We innovate. We like to take traditional products and make them better.
Better for us…we believe our food should be full of nutritional goodness.
Better tasting…we believe our food should taste better than homemade, by using innovative cooking methods unavailable in the home kitchen.
Our starting point is nature
* We carefully select the best, natural ingredients.
For example, we choose to use (and pay more for) proper premium-grade fruit in our Fruit Crush, rather than use pre-mushed leftovers often used in commercial jam.
* We use organic ingredients, that are GMO free.
* We keep it simple
We simplify the ingredients list, keeping it to 1,2 or 3.
We don’t use artificial additives, colours or preservatives.
* We work with small-scale producers
...Who use innovative techniques to help preserve the goodness of the natural ingredients (many of our products are classed as “raw” as they have been made below 42°C).
...Who work in an ethical way and respect the environment.